The core of a company's success is always the work it does. No brand story, however great it may be, is of any use in the long term if the company's performance is not consistent with this story.
The situation is similar the other way round. At a certain point, a company will get nowhere if it does not establish consistent brand communication.
I offer brand workshops with my partners. We can help you to ask the right questions with an outside view of your company. We will work together to develop values and action guidelines against which you can measure your day-to-day business and major decisions.
This makes it easier for you to make these decisions and anticipate what actions are expected of you as a company. A consistent brand feels like a tool or framework in communication and creates internal cohesion and identification. Externally, it presents an image of a legitimate and stable company.
The external appearance of your company, the corporate design (CD), must be customized with great sensitivity. This can be compared to a person's clothing style, make-up or habitus. If the style now matches the behavior and attitude, a coherent, trustworthy impression is created, which in the best case also appeals to the target group! This is what can help you further if, as already mentioned, the performance, product or service is right.
A consistent brand is essential for a good corporate design. So this is where we should always start if you want to get it right.
We offer workshops for you and your employees that focus on different areas in order to start with you where you are.